The company’s corporate reputation is the most valuable asset to its owners/directors. And in the digital age where everyone has quick access to a brand’s credibility, reputation is invaluable. This is not to say the reputation of the organization did notatter before, because word of mouth is — and continues to be — a timelessly powerful channel.
E-bitz can help you build a positive brand reputation that is lasting and futuristic. We have thought through, specific and direct plans designed to address customer’s specific goals.
Why should this matter
- A bad reputation costs a company 10% more per hire. (HBR)
- 69% of jobseekers would turn down an offer from a company with reputation problems (StatusLabs)
- 41% of companies that experienced a negative reputation event reported loss of brand value and revenue (StatusLabs)
- 96% of businesses believe brand and reputation can affect revenue, yet only 44% monitor that impact. (CareerArc)
- A company’s reputation is responsible for at least half of a company’s market value. (Zignal Labs)
- 83% of buyers no longer trust advertising, but most trust recommendations from users online (StatusLabs)
- It takes nearly 40 good customer experiences to reverse the damage of one negative review. (Inc.)
- One bad review can cost you up to 22% of potential customers. The risk increases to 59.2% for three bad reviews. Four or more negative posts drive this number to 70%. (Moz)
- Consumers are willing to pay more for a product if the company selling it has a good reputation. (University of Technology Sydney)
- Companies with a poor reputation have twice the hiring costs of companies with good reputations. (LinkedIn)
- 46. 95 percent of job seekers surveyed say an employer’s reputation impacts their decision. (Glassdoor)
- 92% of people presently employed would abandon their current job to take one with a company with a stellar reputation. (Corporate Responsibility (CR) Magazine)
- 58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it (StatusLabs)