Advanced Analytic Solutions
E-bitz leverages it’s data analytics consulting and BPM services to help clients through complex issues with advanced analytics solutions and Big Data.
Digital Analytics
Tracking and analyzing a customer’s digital journey can help in understanding customer behavior, expectations, experience and sentiments. This information is key to organizations in engaging and building value for their customers. Further, a combination of offline and online data offers companies a more robust understanding of their customers and, in turn, get the best value for their customer acquisition efforts.
E-bitz’s dedicated teams for web and social media analytics have strong experience in the digital analytics domain for multiple platforms and devices. We enable our clients to create a robust tracking strategy and implement tagging to track the visitor’s journey and develop advanced analytical models for personalization and real-time targeting. We also partner with clients in designing and developing digital strategies across channels.
Marketing Analytics
Marketing organizations are gradually becoming more data-driven and moving towards analytics-led decision making. The ability to report the past, analyze the present and to predict or influence the future is critical for today’s marketers. This ability is based on data driven analytical insights. Marketing analytics comprises measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends.
Marketing analytics also helps to identify target customers and accordingly design the right marketing programs for the right customer segments, enhance customer engagement and experience, which increases customer retention, maximizes customer lifecycle value, and helps gain customer loyalty. E-bitz has immense experience in creating effective marketing analytics strategies across a broad range of vertical markets and functions. Our clients partner with us to optimize their customer experience across major channels with the goal of increasing customer wallet share, retention, and loyalty and life time value.
Operational Analytics
Operational decisions tend to be high-volume and repetitive in nature. Analysis of a huge volume of data from sources such as contact center, CRM, ERP and other data capture tools help identify opportunities for optimizing operational efficiencies and reducing costs. E-bitz’s operational analytics solutions transform data into insights to improve decision-making, lower costs, and enhance service levels.
We enable our clients to outperform competition by delivering in-depth and focused analysis of the performance of key operational areas such as sales and operations planning, including demand forecasting, inventory management, network optimization, contact center operations and human resource operations of our clients.
Outcome Based Analytics
Creating increased value for customers is, today, a business imperative, as is the need to contain costs, and adopt new technologies to meet consumer expectations. Here’s where Business Process Management (BPM) players can step in to develop customized analytics solutions that deliver targeted business outcomes. These outcomes can be varied – optimized marketing efforts, increased cash flow, accurate prediction of customer behavior and improved customer engagement, among others.
E-bitz is well experienced in providing outcome-based analytics solutions. We understand that every customer has a unique business problem, and a one-solution-fits-all approach doesn’t work. Our outcome-based analytics solutions are customized to address industry-specific business challenges and drive outperformance for our clients.